A rare win for Netflix as F1 boss credits it with making the sport popular
The besieged Netflix has a rare victory to celebrate and comes from an unlikely place: Christian Horner, director of the Red Bull Formula 1 team.
Horner was talking to Bloomberg about the current moment of Formula 1 in the sun: the growing popularity that Horner believes is thanks, at least in part, to Netflix. F1 is the subject of the Netflix Drive to Survive series and has already seen four series increase the popularity of the sport in new ways, specifically, it has helped the sport to establish itself in the American market. Historically, F1 has not been popular in the United States, but all that is changing.
Amid the news that Netflix lost 200,000 subscribers earlier this year, the company has been looking for ways to cut costs and make more money. The first has been done by eliminating a number of animation projects that were underway, while the second involves cutting users who share passwords and planning a new level of payment with advertising. But, as always, it’s the content that really matters, and Drive to Survive both Netflix and F1 have found a symbiotic relationship that works.
You can now watch the first four seasons of Drive to Survive on Netflix and it’s worth watching even if you don’t consider yourself a big F1 fan. In fact, the season has certainly been responsible for many non-fans getting involved in the sport for the first time, as Horner suggests.
If you want to enjoy Drive to Survive in style, be sure to check out our list of the best Apple TV deals on the market today.