Announcing the App Store Small Business Program – Latest News

Announcing the App Store Small Business Program – Latest News

  • Apple
  • November 18, 2020
  • No Comment
  • 71
  • 2 minutes read


We believe that small businesses are the backbone of our global economy and the pulsating heart of innovation and opportunity in communities around the world. Launched on January 1, 2021, the industry-leading new small business App Store program is designed to accelerate innovation and help drive your small business. The program has a 15% reduced commission rate for in-app payment and in-app purchases, so you can invest more resources in your business and continue to create the kind of quality apps your customers love.

The vast majority of App Store developers selling digital goods and services will be eligible for the Small Business Program.

  • Existing developers who earned up to $ 1 million by 2020 for all of their apps, as well as new developers in the App Store, are eligible for the program and reduced commission.
  • If a participating developer exceeds the $ 1 million threshold, the standard commission rate will apply for the remainder of the year.
  • If a developer’s business falls below the $ 1 million threshold in a future calendar year, they may re-qualify for the 15% commission the following year.

Stay tuned for more details in early December.



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