Apple expands Today at Apple Creative Studios
May 24, 2022
Apple is expanding today into Apple Creative Studios, offering new opportunities for creative young people
Selected Apple Store locations around the world will host all-new Creative Studios sessions open to the local community
CUPERTINO, CALIFORNIA Apple has unveiled plans to bring its Today at Apple Creative Studios initiative to even more young creatives from underrepresented communities around the world. The expanded program offers tutorials, training, and resources for career creation in a wide range of artistic disciplines, which now include new curricula in application design, podcasting, space audio production, and filmmaking. This year, Creative Studios will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo and Sydney. He will also return to Chicago for a second year; Washington dc; New York; London; Paris; Bangkok; and Beijing.
“Our stores have long provided a platform to showcase the great talent of local artists, and our retail teams are proud to play a role in supporting creativity within their communities and creating a place where everyone is welcome, “said Deirdre O’Brien, Apple’s chief executive. senior vice president of Retail + People. “We are very grateful to our Apple Creative Pros, members of our retail team, and local partners, who together make it possible for us to expand access to free arts education and tutoring to even more communities.”
Designed to support young people facing barriers to receiving quality creative education, Creative Studios connects participants with Apple mentors and more than 30 nonprofit community partners who specialize in areas such as books and storytelling, design of applications, radio and podcasts and photography. film and television. Participants will receive hands-on education, training and feedback on their projects. In addition to fostering participants ’creative skills, mentors will encourage them to think about how their talents can foster social change in their communities.
Apple Store locations in selected cities will also host today’s public sessions at Apple Creative Studios. Directed by established artists and young mentors participating in Creative Studios and Apple Creative Pros, these free events will be open to the public, with registration available at apple.com/today.
“It was an honor to share my passion for Apple technology and storytelling with these young people,” said Rudy P., an Apple Creative Pro at Apple’s Carnegie Library in Washington. “Technology came into my life when I was very young and completely changed my career. My hope for these published authors is that they will continue to tell the stories of their lives. The world needs your point of view. “
Last year, more than 400 young people participated in Creative Studios programming. Communities celebrated the books, movies, and music that participants developed and showcased participants ’art through Apple TV, Apple Books, and Apple Music.
This year’s program includes:
Application Design (New York)
New this year, Creative Studios New York will offer advice, knowledge and resources to women and non-binary creatives as they conceptualize applications to generate social impact.
Books & Storytelling (Miami, Washington)
Washington’s creative young people will hone their creative writing and visual storytelling skills while creating their own blackboard books, audiobooks, and storyboards. In Miami, Apple joins community partner O, Miami in a BIPOC + Emerging Artists program to explore storytelling through the creation of micro audiobooks.
Music, Radio, and Podcasts (Berlin, Nashville, Chicago, Paris)
Aspiring Berlin musicians will learn about radio production as they explore pertinent topics with the guidance of inspiring mentors, working closely with Refuge Worldwide and Open Music Lab. In Nashville, in collaboration with the National Museum of African American Music, the program will specialize in spatial audio recording giving participants access to Apple Music studios. In Paris, participants will develop skills in creative storytelling, audio engineering and recording through new podcast-focused programming. And in Chicago, young Southwest Side creatives will amplify their own narratives and stories around the theme of belonging and identity through an experience focused on radio production and audio / video experimentation.
Art and design (Taipei, Milan)
Creative Studios in Taipei and Milan will connect mentors with aspiring young designers as they explore identity as they design, create and promote content that represents themselves and their communities. In Milan, participants will have the opportunity to create an inclusive media landscape through a program that celebrates the diversity of fashion, art and design led by Afro Fashion, while the Taipei program will create a safe space. because young people explore gender and identity through creativity. These programs will guide participants through production, provide advice and inspiration, and create access to resources and knowledge from the design industry.
Photography, Film & Television (London, Sydney, Beijing, Tokyo, Bangkok)
Participants from London and Sydney will explore identity, culture and representation as they create documentary short films and develop skills in filmmaking, directing and editing, with commentary and knowledge from established artists. In Beijing and Tokyo, participants will receive career guidance to immerse themselves in photography and videography as a means of telling their own stories. In Bangkok, Apple joins the Saturday School Foundation community partner for the second year, offering young creatives the opportunity to explore a wide range of Apple-led sessions taught by Apple’s Creative Pro team. This six-week in-store program will focus on photography and music creation.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms (iOS, iPadOS, macOS, watchOS, and tvOS) offer seamless experiences across all Apple devices and empower people with innovative services, such as the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products in the world and leaving the world better than we found it.
Apple Media Helpline