Apple Myeongdong opens Saturday, April 9, in South Korea
April 6, 2022
Apple Myeongdong opens Saturday, April 9 in South Korea
Apple collaborates with renowned artists of all genres for new Today at Apple sessions celebrating Korean culture
Seoul, South Korea Apple today unveiled Apple Myeongdong, a new retail store in the heart of Seoul’s vibrant and vibrant shopping district. As Apple’s largest store in South Korea, this new space will invite customers to discover the latest Apple products, receive the best support from knowledgeable Apple specialists, and participate in educational sessions Today at Apple.
“We are delighted to deepen our relationship with our Korean customers with the opening of this specialty store in Myeongdong,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail + People. “Our amazing retail team is ready to welcome the local community, and we invite everyone to find endless inspiration as they explore Apple’s innovative products and services.”
Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique sessions of Today at Apple celebrating contemporary Korean culture. The store will premiere Apple’s first K-pop Today at Apple Remix session with K-pop supergroup SEVENTEEN. The new session, which will be released in other Apple stores in Asia, will highlight the band’s soon-to-be-released single, “Darl + ing,” which arrives ahead of their full-length album which will debut in May. Attendees will learn more about the group’s creative process and deconstruct the new track using iPad and GarageBand.
Apple is also collaborating with other artists to inspire Today at Apple sessions that celebrate Korean creativity in all its forms:
- Art Lab: “Draw Spring Floral Greetings” with artist Nanan Kang
- Photo Lab: “Capture the Colors of Seoul” with travel photographer Lee Jongbeom
- Exclusive: in conversation with Minha Kim, star of the new original Apple drama “Pachinko”
- Art Lab: “Create your own abstract world in RA” with artist VAKKI
Participants can register today at apple.com/kr/today/myeongdong.
The expansive two-level store is located at the base of a brand new tower in the city center, occupying the entire width of the block and creating a large street façade. Offering visitors a little refuge from the hustle and bustle of the busy street, the landscaped pocket gardens flank the two corners of the store and include custom sculptures created by Korean artists Jaehyo Lee and VAKKI. Vegetation flows in space, with a forest of trees in the shade running through the shop window. Apple Myeongdong also includes the first installation of a double-height glass façade with horizontal support.
Once inside, customers can browse Apple’s latest products and services on tables and avenues, including Apple TV +, following its recent launch in Korea. A recently dedicated Apple collection area, the first of its kind in Asia, makes it even more convenient to collect products ordered online. Visitors can move between floors via the staircase, which is made transparent through glass heights, or via the stainless steel elevator.
The second floor offers ample space to explore and receive the support of the 220-person store team, which collectively speaks 11 languages and represents more than eight nationalities. Integrating locally sourced hanji paper shades, the meeting room provides an intimate environment where the store’s business team can offer advice and training to entrepreneurs, developers and other business customers. The Forum, with a large video wall in the center, creates an elevated gallery with city views and serves as home to the Today at Apple sessions.
Apple has been operating in South Korea for more than 20 years, and the company’s ongoing investments and innovation support hundreds of thousands of jobs across the country. Since Apple Garosugil opened in 2018, Apple has welcomed millions of visitors to its stores and continues to provide opportunities to learn, create, and participate. Apple opened its Apple Developer Academy with POSTECH in March this year, and apps opened earlier this week for the first Apple Manufacturing R&D Accelerator.
Apple continues its strong commitment to Korean customers by offering an amazing experience with products, software and services. With the release of Apple TV +, Apple unveiled its first Korean Original series in Korean, “Dr. Brain,” along with its new original series, “Pachinko,” and earlier this year, Apple worked with the director world-renowned Park Chan-wook in an iPhone Shot feature “Life Is But a Dream”.
The store will receive its first visitors on Saturday, April 9 at 10 a.m. local time. With the health and well-being of customers and team members as Apple’s top priority, the store will implement comprehensive health measures, and visits to Apple Myeongdong on opening day will be by appointment only. Guests can visit apple.com/kr/myeongdong to choose from the available times and each non-transferable reservation is accepted by one person.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms (iOS, iPadOS, macOS, watchOS, and tvOS) offer seamless experiences across all Apple devices and enable people with innovative services, such as the App Store, Apple Music, Apple Pay, and iCloud . Apple’s more than 100,000 employees are dedicated to making the best products in the world and leaving the world better than we found it.
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