Apple’s VP of people talks down benefits of unions in a leaked internal video

Apple’s VP of people talks down benefits of unions in a leaked internal video

  • Apple
  • May 25, 2022
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  • 3 minutes read


Amid ongoing efforts by Apple Store employees to unionize, vice president of people and retail Deirdre O’Brien has appeared in a leaked internal video in which she appears to be trying to dissuade employees from doing so.

The video, which appears to have been leaked to multiple outlets including The Verge and Vice, includes O’Brien repeatedly speaking about what a unionized workforce could lose, rather than gain — often saying that she is “worried” about what it would mean for the way Apple and its retail employees work together.

From Vice’s report:

O’Brien, sitting in a wood-paneled room with a potted orchid and framed photos of Apple’s corporate campus, goes on to use other standard anti-union talking points favored by employers looking to crush unionization efforts among their workforce. “I’m worried about what it would mean to put another organization in the middle of our relationship, an organization that does not have a deep understanding of Apple or our business,” O’Brien continued. “And most importantly, one that I do not believe shares our commitment to you.”

Vice also shared a YouTube video that contains the audio from the video — the actual video wasn’t shared because it contained identifying markers, likely to prevent such leaks.

O’Brien goes on to suggest that unions could actually make things worse for employees, rather than better, preventing the company from improving conditions because it would be hampered by rules.

In the video, O’Brien also suggests that a union would make it more difficult for Apple to work on improving conditions for its retail workers. “Apple moves incredibly fast,” she says. “And I worry that, because the union would bring its own legally mandated rules that would determine how we work through issues, it could make it harder for us to act swiftly to address things that you raise.”

Predictably, the response hasn’t been a positive one. One Apple retailer worker said that the video “turned my stomach” — Apple has so far declined to comment on the video.

Today’s leak comes as multiple Apple Stores work to unionize, with Kentucky being the latest to announce an effort to do so.





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