Developer Spotlight: Halide Mark II – Discover

Developer Spotlight: Halide Mark II – Discover

  • Apple
  • November 16, 2021
  • No Comment
  • 76
  • 5 minutes read


Photo by Halide Mark II developers in a collage.

Ben Sandofsky and Sebastiaan de With called themselves “photo nerds”. Halur to mimic the tactile feel of a professional-quality camera, and that meant focusing on every detail, even fountains that simulate the classic metal-engraved look of traditional cameras.

“We didn’t see any apps that did exactly what we wanted, like letting you set up settings like you would with a DSLR or movie camera,” says de With. “We wanted something more professional and elegantly designed.”

Along with iOS developer Rebecca Slatkin, the couple has become Halur in one of the most popular professional camera apps in the App Store, which offers histograms, waveforms, color zebras and RAW + JPEG capture for everyone. Specter Camerathe remarkable long-exposure application of the computer, was named iPhone application of the year 2019.

We talked to Sandofsky, Slatkin, and With about overnight success and the challenge of being popular.

* Halide * offers a complete set of manual options that are typically found in traditional iPhone and iPad cameras.

* Halide * offers a complete set of manual options that are typically found in traditional iPhone and iPad cameras.

When did you decide to create? Halur?

of With: Ben got into my direct Twitter messages in 2016. We interacted about photo equipment and technology, and then decided to make an app as a pure passion project. When we launched, I remember my mom saying, “There are a lot of camera apps.” But Ben and I had to scratch that itch.

What has been your biggest challenge so far?

Sandofsky: When Halur began to become popular. People liked it a lot more than we could have imagined. This made us realize that it could be a real business and that we needed help. At first, we would never have imagined hiring someone else to help us Halur and then Spectrum. Having Rebecca on our team is a dream come true.

What did you have to learn to throw Halur?

Slatkin: I didn’t know much about photography, so I faced a steep learning curve. But my father was a professional photographer and we had detailed and technical conversations about what he has dedicated his life to. It’s been great to connect with that.

of With: Rebecca made our app appealing to more than just the nerds in the photo. It brings the perspective of someone who likes to take pictures but who hasn’t shot a Leica M8 in a decade. We needed that. We’re doing a professional-level app, but we want to make sure we’re still accessible to people as they grow as photographers.

Can you share one of your most rewarding moments?

Sandofsky: Sebastiaan takes care of the photos that the users have sent us and at the end of the year she makes a calendar just for us. Looking at this calendar is very inspiring. Seeing people using what you’ve done with friends to express themselves is one of the most interesting things you can experience.

What advice would you give to aspiring application developers?

Slatkin: Trust yourself. Whenever you feel overwhelmed or intimidated, you know that things are within your reach. When I feel that way, I break things down into small problems.

Sandofsky: Don’t get caught up in measuring yourself with others. Sometimes it’s luck, but people usually achieve success after a lot of work. People who seem to be successful overnight have been working in their craft for 10 years. Everyone’s journey is different and there will be setbacks. Stay focused on what you want to do and why you want to do it.


Download Halide Mark II – Pro Camera from the App Store

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