Developer Spotlight: Revry – Discover
In five years, Revry has grown from an idea among friends to the App Store’s largest LGBTQ + streaming service, with a large library of original movies, shows, music, and podcasts, and is growing every day.
Founded in 2016 by Damian Pelliccione, Alia Daniels, LaShawn McGhee and Christopher Rodriguez, Revry it started out as a simple operation, but it is expanding rapidly. In the last 18 months alone, the team has doubled to 30 employees.
We met Pelliccione on set House of Pridethe new variety program in the app, to talk about the power of street marketing and what true representation is like.
Revry is now an industry leader in LGBTQ + media, but in the early days, how did you get the word out?
Before we set off, we took to the streets of San Francisco on the Saturday before Pride; we had printed t-shirts and giant hate brochures, and we were doing a demo of the app. We weren’t the best at it, but people were asking us, “Are you marketing on the street?” and I would say, “No, I’m the CEO, this is the CBO, this is our CFO.” At the end of the weekend we did interviews Macworld and Oakland TV.
How to find new talent and content to grow Revrythe library of?
We have traveled to film festivals from Brazil to Israel and Mumbai; we search YouTube for great videos that we want to license. Right now I’m walking through the sound stage of our variety show in LA; we have 25 influencers and musicians and comics and drag queens.
Can you tell us about the team behind it? Revry?
We represent so many communities: immigrants, non-binary people, Hispanics, African Americans, LGBTQ +, veterans. I am proud to say that over 65% of our staff are people of color and almost 70% are women. In the special I’m working on today, our director is a woman and our producer is a trans man. This is not forced, this is organic. That’s the way representation is, and it starts with ownership and it starts with leadership.
What advice would you give to other aspiring entrepreneurs?
Fail quickly and learn big. These failures are your school; this is the life that teaches you how to succeed. When you are ready to receive the world, the world will be there to give you.
What has been your most inspiring moment?
I still have a letter from a Saudi boy queer who wrote, “I identify as gay and never knew this community existed until I downloaded your application. For the first time in my life I was represented. ” This is not the last letter we have received like this, but it is the first. It is framed and on a coffee table in my office. This is my inspiration for going to work; it’s like winning an Academy Award over and over again.
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