Google’s Push For Tablet-Optimized Android Apps Is Too Little Too Late
Google wants to revive the Android tablet segment, but despite recent efforts to improve the software, its attempts are a little too late.
At your full 2022 I / O event, Google revealed some promising changes that will hit Android tablets later this year, but their attempts may be too few, too late. It’s pretty obvious that Google is once again trying to inject some vigor into the Android tablet segment. One of the biggest challenges facing Google right now is convincing people to take Android tablets seriously again. Google’s own attempts to make Android tablets have not been particularly successful. Nexus tablets got off to a good start, but tablet software development remained stagnant, despite new hardware reaching the market year after year.
But it’s not just about making tablets. Instead, it was the software that could not offer anything prominent for larger screens. Android for tablets continued to be more than an expanded version of the basic experience that was created primarily with smartphones in mind. Google is finally trying to change things with the debut of Android 12L, the tablet-focused update that began rolling out a few weeks ago. Unfortunately, no Google OEM partner tablet is currently using this tablet-optimized version of Android. Not even Samsung, which has stayed true to the cause of the Android tablet for a while.
With Android 13, Google is introducing features such as drag-and-drop to open apps in a split-screen view, but this feature has already been introduced by brands like Oppo in the Find N fold. The most notable move is that Google is optimizing more of 20 of its internal applications, such as Gmail, YouTube Music, Google Maps, and Messaging, to provide a more tablet-friendly experience and make the best use of the larger screen instead of just the super-scale UI . Google also works with big names like TikTok, Zoom, and Facebook, all of which will also offer tablet-optimized applications. And to make it easier to discover apps, Google is adding a tablet section dedicated to the Play Store that will include apps that fit the larger screens of the tablet and include all the optimizations.
A difficult battle for the rebirth of the Android tablet
Taking a sheet from Apple’s universal control playbook, Google also adds support for drag-and-drop gestures to move content across screens. For now, copying and pasting between screens is limited to URLs and images. Google already offers a feature that allows users to copy and paste between devices with the same launched Google Account, but it’s not as versatile as Apple’s solution. Again, the actual availability of Android tablets with this new software is an issue. Like Android 12L, which has not yet appeared on tablets that are available in the market, it is likely that the picture with Android 13 is no different. Unless Google works closely with OEM partners and somehow helps them speed up the launch of Android 13 in their existing device portfolio.
However, the easiest route will be to have partners launch new tablets that boot Android 13 from the box. This can be done by posting a set of specifications that cover the hardware requirements for Android 13 tablets in all price groups. However, saying this is easier said than done. In the end, this game is about making money and assuring OEM partners that they will find buyers for their Android 13 tablets. More than that, Google will have to convince tablet buyers not to abandon the cause of Android tablets. done in the past.
Google has given Apple a little too much time and space to continue polishing its iPad ecosystem, and to such an extent that iPads have become a default option for most tablet buyers. It’s almost disconcerting that, although iPadOS is exclusive to Apple’s own hardware, Apple actually offers tablets at higher prices than Android, which is open to virtually all brands that want to make a tablet. At this point, Google You’ll need more than just new tricks: Buyers’ trust and the immense trust of OEM partners will be key to reviving the Android tablet industry.
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