Here’s more proof Apple is focusing on the iPhone 14 Pro this year
A new report from Ming-Chi Kuo says that Apple’s decision to focus on iPhone 14 Pro upgrades this year will result in a much higher shipment ratio compared to previous years.
In its latest note, Kuo writes that Apple’s decision to include only its new A16 chip in the iPhone 14 Pro and Pro max will significantly increase “the shipping ratio of new high-end iPhone models in 2H22 to 55-60% “, from 55-60%. 40-50% in the past. This means that Apple’s focus on the “Pro” version of the iPhone will make more customers buy it.
Kuo says this will benefit high-end iPhone component vendors, including camera vendors. Kuo isn’t the only one reporting that Apple is favoring the iPhone 14 “Pro” this year. Several reports, including several from Mark Gurman, indicate that Apple will not add a new chip to the iPhone 14 this year, but will keep the A15 of Apple’s current best iPhone, the iPhone 13. This week it stated:
This year, for the first time since Apple began designing its own processors, the company will not be updating the chip inside its new flagship iPhone. This fall’s entry-level iPhone 14 models will retain last year’s A15 chip, and only the Pro version will have a new A16 processor.
Other exclusive Pro updates that are rumored to be on the way include a new always-on screen to take advantage of the new lock screen customization to iOS 16, as well as a notch end in favor of a new front-facing hole. camera. By contrast, rumors indicate that the iPhone 14 will be a much more modest upgrade. No version is expected to see any major design changes.
From these and Kuo’s latest report it is very clear that the iPhone 14 Pro could be a much more attractive upgrade compared to recent years, by contrast, expects Apple’s share of iPhone “Pro” and no Pro is much more favorable compared to previous years.
Apple’s iPhone 14 line is expected to abandon the “mini” iPhone in favor of a new normal 6.7-inch Max version. If you can’t wait or aren’t interested in the new iPhone, these iPhone Prime Day deals will be a big shout out next week.
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