How to build your online store??

How to build your online store??

The internet is full of tutorials on how to create your e-shop. However, during my queries, I continue to encounter the same issues that novice e-buyers fail to overcome. Creating an e-shop is a very complex activity, so here are some tips on what not to forget.

Photo by Igor Miske in Unsplash

The website is only a small part of the business

Setting up your e-shop today is no longer complicated. But creating a successful e-shop is. I notice that many beginners spend too much time on web development and underestimate other areas. They are deciding what the menu should look like, what color it should be, and whether the product images are what they could be.

You can check out for lots of great tips. All of this is important, of course. But your business is not based on the shade of green you choose for your menu, but on whether you can attract customers and convince them to buy. This is what makes you money.

Addressing the colors, element designs, and other details of the site makes sense, as it can greatly improve the usability and conversion rates of the site. Still, beginners don’t have to worry so much, in my opinion. Just follow the best practices that can be tracked from successful e-shops and many articles on the Internet. You can usually only choose one of the e-store templates that already have these items in place and not invent anything special.

The most important competency of an e-buyer is the ability to bring customers closer to the website and sell them profitably. Spend time on this, think about how to do it here and get better. Just have a website at a reasonable basic level and gradually improve it.

There is strength in weakness

E-commerce is full of e-shops. Some industries are so highly competitive that getting into it makes almost no sense. However, new e-shops are constantly being created and, for example, the trendy ones are perhaps the most numerous.

Beginners often properly follow the major players in the industry and want to learn from them. Their websites often look similar to Amazon or Aliexpress and other giants from which it makes sense to be inspired.

But in business, it matters a lot who you compare yourself to. If you line up with great players like that, logically people will reach out to them. And you’ll miss that comparison because you can’t offer nearly the same range of products and services as the larger e-commerce companies with $ 1 billion budgets.

Only they can’t be like you. They can’t offer a personal touch like you, a human story and more. Clients love to know that someone has just started and is doing their best to do quality work. This in itself catches their attention, especially when so many people favor manufacturing and support small traders.

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