How To Send a Test Email with MailChimp

How To Send a Test Email with MailChimp

When starting a new email marketing campaign, it’s important to first evaluate the effectiveness of your campaign by sending a test email to a small segment of your mailing list. This will help you determine if the content and design of your campaign is delivering the message you want and if there are potential issues with the way your campaign is being delivered.

How to send a test email with MailChimp

This tutorial will guide you through the steps you need to send a test email to Mailchimp.

How to send a test email

Mailchimp is one of the most popular email marketing services, and for good reason. It is full of features that make sending emails very easy. From its clean, clutter-free interface to its powerful search function, Mailchimp makes it easy to refine your marketing campaign.

And with its handy shortcuts and smart autofill, you can compose and send messages quickly without leaving your inbox. But where Mailchimp really shines is in its robust marketing automation tools.

You can create sophisticated email campaigns targeted to specific customers and segments with just a few clicks. You can also track the performance of your campaigns in real time, making it easy to adjust and improve your marketing strategy on the fly.

But for all its positives, launching a campaign without sending a test email would be a big mistake.

A test email allows you to see how the email will look in terms of layout and design and make sure all the links and calls to action work properly. It’s also a good opportunity to test whether the subject line and the text in the preview are effective in getting people to open the email.

Perhaps most importantly, a trial email gives you a chance to spot any spelling mistakes or errors that could damage an otherwise successful campaign. Fixing an email before it comes out is always important, but it’s especially important when we send it to a large list of people. A small mistake can make your business seem unprofessional, so it’s always worth taking the extra time to send a test email.

Let’s look at the steps required to send a test email to Mailchimp.

  1. Log in to your Mailchimp account
  2. Click the “Campaigns” tab. This should open a list of campaigns you are running or preparing to launch.
  3. Go to the campaign of interest and click the “Edit” button on the far right.
  4. Click the text “Send a test email” below the preview box. This should open a test pane where you can configure the test settings, including the recipient’s email address and a personal message.
  5. Enter the recipient’s email address. You can also send test emails to other Mailchimp users in your account by checking the box next to their respective email addresses.
  6. Click “Submit Test.”

And with that, you just sent a test email that should give you a firm idea of ​​what the final campaign will be like. All recipients can respond to the email with their comments. All of these comments are sent directly to your account via an incoming email address.

Mailchimp test email is not being sent

If you want to launch your email campaign right away, delivery problems with test email can be a big setback. Email may not reach your inbox or bounce all addresses associated with a specific domain.

To ensure that your emails are delivered correctly, it is important to understand the possible causes of delivery problems.

(a) Your test campaign used corporate emails or work email addresses

When it comes to test messages, spam firewalls in companies can be especially strict. A test email sent to multiple addresses simultaneously within a corporation can be marked as spam. If this happens, the only way to avoid this is to ask your IT department to list the Mailchimp servers.

Corporate email firewalls can also block messages with the same “To” and “From” email addresses. If the email address of the test recipient is the same as the sender’s email address, you should consider using a different email address as the recipient. You can use business emails or free email services like Yahoo or Gmail.

(b) The sender address of your test campaign is a free email account

While free email services, such as Yahoo and Gmail, can be used as a “From” email address to Mailchimp, we don’t recommend it.

This is because companies that use Mailchimp can be considered unsolicited marketing agents, and these free services have policies that can sometimes cause problems with email delivery that are considered to come from marketers.

For example, Gmail is more likely to mark Mailchimp emails as spam if they come from a free Gmail account. To avoid delivery issues, we recommend that you use a custom domain for your “From” email address. This will not only help ensure that your emails reach the inboxes of your subscribers, but will also create a more professional impression.

(c) You have an unauthenticated domain

Domain authentication is a security measure that verifies the legitimacy of the sending email address. This is useful if you want to prove that your messages are sent from a legitimate source (i.e. your own domain) and not from a fake or fraudulent address.

Domain authentication works by cryptographically signing each message with a unique key associated with the sending domain.

When you send an email to Mailchimp as part of a test campaign, Mailchimp will verify your signature with your list of authorized domains. If the signature matches, the system marks the email sent as “authorized source”. Otherwise, sending email is considered high risk and messages may not be delivered.

Fortunately, Mailchimp offers a domain authentication tool. However, you may need some knowledge of web development to complete the authentication process.

(d) Your test email includes placeholder content

The so-called “fill text” in your test emails can cause delivery problems. Although this type of text is only intended for temporary use, it can still activate spam filters and cause your email to be blocked or sent to the spam folder.

Therefore, it’s important to use real content in test emails, or at least make your placeholder text look as realistic as possible. To do this, avoid using words like “proof” or “proof” in the subject, and instead use something that is in an actual message.

For the body of the email, try using real content or generating realistic-looking placeholder text. You should avoid using tools like Fillerama and Lorem Ipsum that generate random text that may seem suspicious.

This way, you can avoid accidentally activating the spam filter and make sure your message arrives.


How many test emails can I send with Mailchimp?

Users can send up to 12 trial emails with the free plan for each campaign. With payment plans, users can send up to 70 test emails.

See the campaign in the eyes of your customers

Before launching an email marketing campaign, it’s crucial to send a test email (or multiple test emails) to make sure the campaign is in the right format and displayed correctly across multiple email devices and platforms. .

Sending a test email also allows you to see how your subscribers will interact with your campaign and allow you to make the necessary adjustments before the campaign starts.

Did you launch your testing campaign on Mailchimp? If so, was there any challenge?

Let us know in the comments section below.

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