Microsoft could release the inexpensive Apple TV that Apple won’t make

Microsoft could release the inexpensive Apple TV that Apple won’t make

  • Apple
  • May 27, 2022
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  • 40
  • 4 minutes read


Apple TV 4k ReviewSource: Stephen Warwick / iMore

It has been reported that Microsoft is working on a new playback stick that could not only allow people to play games, but also video content.

Although Apple already has the Apple TV, it was previously rumored that there were designs in a new and cheaper version that would offer competition for the popular Amazon Fire TV Stick. Now, Windows Central reports that Microsoft is ready to do something similar under the Xbox brand.

If the rumors are true and the quotes from Microsoft seem to suggest it, it’s likely that the streaming device will focus on offering gamers the opportunity to play games using Xbox Cloud Gaming. But it is also likely that the same device will also play content from Netflix, Disney +, and potentially even Apple TV +. That way, the device could be in direct competition with any playback stick that Apple is also working on.

The Microsoft Xbox stick would not run tvOS, of course. Some kind of Android is more likely to be used.

To speculate, Keystone could run some kind of reduced Windows or Xbox operating system, since “Keystone” originally appeared on a list of the operating system along with various Xbox platforms such as “ERA” and “GameOS”. Using Windows instead of alternatives like Android would allow Microsoft to offer its own streaming media applications like Microsoft Movies & TV. However, using Android OSP would potentially be a faster route to the market, relying on apps like Netflix and perhaps Spotify.

Currently, the best Apple TV is the Apple TV 4K device, but at a starting price of $ 179, it’s an expensive beast. By removing the 32GB of storage and making the device smaller, Apple could easily turn the box into a stick. It remains to be seen whether it will do so before Microsoft.





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