Report: EA has held talks with Apple about potential acquisition
A new report says that Apple is one of several companies that have held talks with EA about a possible acquisition of the company behind Battlefield, EA Sports, Mass Effect and more.
A Puck report with pay wall via our GamesRadar + friends says EA “has been persistent in its search for a sale.” From the GR:
According to a new Puck report, Brian Roberts, CEO of NBC Comcast’s parent company, approached EA CEO Andrew Wilson with a proposal to turn the media and gaming giants into a giant of an entertainment company. The deal would have given the Roberts family a controlling interest in the company, with Wilson presumably leading the program as CEO. In the most-discussed version of the deal, NBCUniversal CEO Jeff Shell would have been promoted to a senior position at Comcast. It was reported that the deal failed due to cost and structure disagreements.
The report goes on to say that EA has also held talks with Disney, Apple and Amazon on a possible merger, but no further details were given as to the nature of these talks or when they occurred. With Jeff Grubb he noted on Twitter, “everyone is always talking to everyone” and EA has probably talked to more companies than shown here. The report says EA has been “encouraged” by the Microsoft Activision deal.
EA is one of the largest video game companies in the world, and any acquisition would give the buyer control of some of the most powerful IPs in the gaming market, particularly all of its EA Sports, Battlefield and more franchises.