Should you make a career in mass communication? Prospects and trends in the age of digitalization

Should you make a career in mass communication? Prospects and trends in the age of digitalization

Choosing the right career path after school is one of the most important decisions for both students and their parents. Not only is it important to identify the viable undergraduate program, but also to choose the desired path by understanding the latest industry trends. When it comes to decision making, there is a group of students who are very clear about their future goals but at the same time, there are some students who either make their decision at the last minute or go under the influence of their friends. . Therefore, it is crucial to choose the right industry that has exponential growth and offer the best employment options.

Communication is one of those sections that has witnessed huge growth during the pandemic due to technological advances. From online communication to digital payments, e-mail dissemination to online entertainment, customer acquisition, and the online user experience, the conventional method of communication has become a form of more personalized but specific communication.

For information, entertainment, the latest updates, Generation Z, and millennials rely heavily on digital innovations.

Should you pursue a career in mass communication? Perspectives and trends in the digital age

According to a recent study at Deloitte

The entertainment industry has evolved greatly from the perspective of content creation and consumption. The study adds that the role of social media acts as an aggregator of news and entertainment, as well as the implications of this on advertising and public trust. Advertisers strive to create relevant and engaging content. Looking to the future, students who plan to study in the field of communication have ample opportunities to look.

With the introduction of new tools, the needs of consumers are changing. With the improvement in the quality and accessibility of digital media, the future of digital media looks promising. In the future, the advent of influencer marketing, mobile journalism, virtual reality games, augmented reality experience, and more accurate use of data analytics will have an impact on how they consume digital media.

Should you pursue a career in mass communication? Perspectives and trends in the digital age

Scope and opportunities in journalism and mass communication:

Mobile journalism

Due to the widespread availability of mobile devices today, digital storytelling has evolved to include a new workflow for mobile journalism. Since most contemporary mobile devices have the ability to film, edit and broadcast all on the same device, the ease with which content can be shared on social media platforms, citizen journalism has grown in popularity in recent years. .

Social media marketing

For people who enjoy creating and sharing content on social media along with expanding a community, it turns out to be a great career choice where marketers juggle new algorithms to dominate and new trends to try to incorporate. to the narrative of your brand.

Data analytics

Data is becoming an asset these days. Data Analytics has helped embrace the creation of broad public relations opportunities. From measuring the outcome of a campaign to providing an easy-to-use experience with multiple digital tools, professionals have collected information that can help advertisers and PR professionals refine their message and gain insight into depth.

Virtual reality games

Virtual reality games allow players to connect and communicate with each other within the game world, which attracts more young people and players, which drives the growth of the market.

Content creation and strategy

Content creators are in high demand not only for social media, but also for brand marketing across multiple platforms. A content creator is not only responsible for promoting content, but he or she must also have an eye for thinking and producing new content every day.

Should you pursue a career in mass communication? Perspectives and trends in the digital age

OTT platforms

One of the most recent and emerging trends in the streaming industry is the OTT platform. Lots of opportunities on OTT platforms include narrators, video editors, marketers, content producers, transcripts to name a few.

Web design and web development

The role of a website designer is to create images, icons, logos, and other branding components for businesses in order to reflect the digital business identity of the business on the Internet, while website developers are responsible. of web development for global exposure.


Companies or advertising agencies commission illustrators to create illustrations in order to attract more consumers and have a favorable impact on their target audience. To pursue a career as an illustrator, you must have a creative mind and a passion for art. If you want to have a successful career as an artist, you can consider pursuing a specialty in illustration and graphic design.

Public Relations Professional

Brands are more exposed to misinformation due to the volume of information that is readily available. Public relations professionals collaborate on the tracking and dissemination of brand information and manage its online and offline reputation. Your audience’s attitudes and opinions about a particular brand can have a significant impact on their success.

Writing and Publishing

From writing for e-books, e-magazines, websites, there are many opportunities in content writing, storytelling, and information dissemination. From technical writers to SEO-friendly writing, fiction writing to news writing, there are many options based on the right area of ​​interest and skills.

Written by Samiksha Jain, Adjunct Professor, Amity University

Read more | 9 options available for students who have scored less than 80% on board exams

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