Snapchat Launches Four Augmented Reality Lenses At EDC, Showcasing the Technology’s Long-Term Utility – EDM.com

Snapchat Launches Four Augmented Reality Lenses At EDC, Showcasing the Technology’s Long-Term Utility – EDM.com

  • Technology
  • May 21, 2022
  • No Comment
  • 56
  • 9 minutes read


Snapchat and EDC offer festival goers new ways to capture the magic of the largest dance music festival in the United States.

As part of Snap’s recently announced multi-festival partnership with Live Nation, the company has developed and released a handful of selected augmented reality lenses selected for EDC Las Vegas and beyond.

Attendees who open Snapchat at Las Vegas Motor Speedway will be greeted with a list of new lenses to transform their experience under the electric sky. Bring the iconic EDC neon owl to life with the Night Owl lens and watch it rise through the sky on your phone in real time. Meanwhile, the use of the Daisy lens offers users the ability to germinate neon flowers from the ground at their feet, creating new digital milestones and unique opportunities for content creation.





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