Table XI Reaffirms Commitment to Product Innovation,
CHICAGO, June 2, 2022 (GLOBE NEWSWIRE) – Table XI, a product strategy and innovation company, announces today that it has completed a broad brand change initiative to further convey its focus on creating digital products that bring users closer together and transform businesses. The brand change includes a new web experience and brand identity with the new name: TXI. TXI’s multidisciplinary team will continue to deliver innovation strategy, product innovationi data products that people want to use.
TXI was founded in 2002 with a similar look to other technology consultants: as a mostly white, male and highly trained custom software development company. Over the last 20 years, the company has evolved its approach product innovation with an added focus on user design and research, again committed to the advancement of diversity, equity, inclusion and relevance (DEIB) initiatives, i recruitment people of a variety of skills, backgrounds, and demographics. His new visual identity better represents these intentional changes.
“TXI started out as a group of cheeky technocrats driven by compassion, curiosity, and a genuine desire to help companies evolve by adopting digital tools,” said Mark Rickmeier, CEO of TXI. “But, as in so many other consultancies, most people looked and thought like me, and there are limits to the value that a unique homogeneous group can bring.
“To create software that truly improves the lives of its users, we need to have as much diversity as possible in the room and create spaces where people of all backgrounds can bring their true selves to work. We have accepted it as we have grown. While this playful and somewhat overconfident moxy is still fundamental to our culture, it is balanced by the maturity, perspective and experience that serious personal reflection and intentional growth entails. “
TXI has evolved from a software development company to a product innovation company with a focus on three core areas:
- Technology: TXI delivers great value to customers through digital technology products that support their long-term growth.
- Experience: TXI designs digital product experiences rooted in in-depth end-user research to create positive results for customers, clients and employees.
- Innovation: TXI guarantees a pragmatic approach to product innovation that transforms ideas into reality and is supported by five design principles: humanity, curiosity, ingenuity, clarity and quality.
“Many organizations assume they understand users’ problems and know exactly how to fix them, ”said Antonio Garcia, TXI’s head of design. “But by doing a thorough research of users, we can test these assumptions, deepen our understanding of the problem area, and create powerful products with a tangible impact on users’ lives. As TXI evolves, we have given up on delivery of the box and we have reaffirmed our commitment to achieving real results for our customers. “
TXI is a product innovation company that offers engaging experiences and custom software. Within the healthcare, retail, manufacturing and education sectors, TXI partners with customers from startups to Fortune 100 to drive growth by offering users the digital products they want to use. We blend product, design and engineering across the web, mobile, IoT and data into an integrated approach that is critical to the success of our partners. To learn more about TXI, visit www.txidigital.com.
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