Tally Technology closes $4m funding round led by Acies Investments
Tally Technology was founded in 2018 as a free prediction game for brands, professional sports teams, leagues and multimedia platforms looking for a turnkey platform for fan participation. As part of the natural game, Tally is building a database of unique users and collecting data on games, betting, brand preferences, consumer spending, and other knowledge of those users.
Over the past four years, Tally has recorded more than 20 million unique user predictions in the north, center, and South America. It is the choice of the fan participation platform of some of the most important names in the sport, such as the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara. , and Atlético MG.
With the closure of Series Seed’s investment, Tally will continue to invest in its data platform, expand its operations and develop a wider variety of gaming types.
Brad VetteseTally ‘s CEO said, “Almost every year $ 50 billion It is spent worldwide on sports sponsorships with little way to measure brand resonance and no real responsibility in their ability to build a sustainable and valuable relationship with fans. Tally builds this critical bridge.
“By connecting brands directly with fans, we improve the commitment of some of the world’s most prestigious sports and brand sponsors, such as AmBev, who can now leverage their first-party data to build and have direct relationships. consumers with their beer.
“We are delighted to partner with Acies Investments who have extensive experience in sports technology and sports betting. They will be an important asset as we continue to grow and help our partners build a stronger and more engaged audience.”
Dan Fettersco-founding partner and co-CIO of Acies said: “We are delighted to partner with Brad and Tally’s team who have created an exceptional system of fan participation and data management that goes far beyond the simple prediction games of the past.
“We recognize that American sports betting operators are the main audience for this wealth of amateur data, but the addition of sponsors seeking significant global activation is really changing the game.”
About Tally Technologies
Tally, co-founded in 2018 by Super Bowl champion quarterback Russell Wilson, is a consumer data and fan participation platform company that collects and segments consumer data for its team, federation, broadcast and brand partners using white label mobile platforms. Your partners use this data to increase sponsorship and direct revenue by providing personalized goods and services to their fan base without the cost of social media marketing.
About Acies Investments
Acies Investments is a venture capital fund that specializes in partnering with and financing companies in the sports betting, iGaming, sports and sports technology industries. The company was founded in 2020 by Dan Fetters, Edward King, Chris Grove i Jim Murrenwho together have over a century of combined experience as traders, entrepreneurs, traders and investors.
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