Technology Investment and Authentic Thought Leadership are Requirements for Modern Associations
Nimble AMS Association’s inaugural virtual leadership summit offered educational webinars for association executives
ST. PETERSBURG, Fla., May 19, 2022 / PRNewswire / – Community Brands, the leading provider of software and payment solutions for associations, nonprofits and schools, is proud to share some of the ideas from the inaugural Nimble Association Virtual Leadership Summit AMS celebrated May 12, 2022.
This free event included three educational webinars and provided association leaders with an opportunity to redefine what it means to be a leader in a member-based organization in today’s world. The three-hour virtual summit provided insight into the challenges facing association leaders and opportunities to improve leaders ’understanding and connection with current members.
Employers and association leaders are in the seat to offer employees and members the benefits and experience they desire. Aimed at association executives, summit attendees learned how to effectively lead staff to navigate the journey of current members and create unparalleled value for members, connect with other association professionals, and get 3 hours of CAE credit in the process. The eight outstanding speakers have more than 100 years of combined experience of the association.
“There is no doubt about the younger generation, if you do not have good technology, they will leave,” added the speaker of the session. Wes Trochlil (founder, Effective database management). “Investing in technology is a requirement now.”
At the association’s virtual leadership summit, in addition to industry networks and opportunities to chat with expert thought leaders and fellow association leaders, timely topics included:
How your organization can empower members to make informed, life-changing career decisions
Manage and optimize an organization’s technology stack to prepare for future success
How Association Leaders Can Become Trusted Industry Leaders
Professional development skills that will help organizations move forward
Session 1: Technology and strategies to engage and excite the current workforce
The panelists explored the essential technologies and strategies that the leaders of the associations must adopt. The conversation focused on job trends affecting the experience of association members, including labor shortages, and staff retention, current opportunities to diversify and expand the workforce, and ways in which automation can excite and attract members and staff to combat innovation exhaustion and improve working lives. balance.
“Your partnership can become the foundation from which members plan and achieve a successful career and offer a high level of professional satisfaction. [Career satisfaction] it is currently driving big remodeling, and people are looking for happiness in their role. ” dit Tristan JordanYM Careers, General Manager. “Along with your continuing education program, your good practice sessions, and networking opportunities … you will become indispensable to the professionals you serve. Providing these innovative programs acts as much as a compass to the members in the right direction and to help them get to the right destination. “
Session 2: Acquire the future: How to prepare your partnership to succeed with technology
Adopting change was a big thread along the roundtable, and it featured technology-thinking leaders who have helped thousands of partners find the right combination of technology to have their future. By aligning technology with the goals of an association and talking about benefits rather than features, association leaders can position their organization and its members for future success with technology.
“Change management needs to be applied more to partnerships. It’s a complete paradigm shift, which corresponds to the evolution of technology,” he said. David SchulmanReconnected associations, President. “Don’t let leadership fall asleep to inaction. When you make the transition to modern technology, remember that you are building a garden, you need to sow it, feed it and water it. It’s not a sprint, it’s a marathon. “.
Session 3: How to become a true thought leader for your industry
Really connecting with your members and staff will help you become a thought leader in the industry. “Every interaction with a member is an opportunity to improve the relationship,” she shared Teri CardenRevisaMyAMS co-founder and CEO. Convincing thinking leadership can also enhance the experience of members, and connecting genuinely with members and staff will help you become a thought leader in the industry.
“Ask members what keeps them awake at night. That gives them a voice and allows them to be heard more widely,” he said. Bruce Moe (Executive Director / CEO of Missouri State Teachers Association). “Broaden the voices of your members through white papers, press releases and case studies. This provides them with a platform and informs them of what issues your members face.”
For more information on associative thinking leadership, see the Nimble AMS blog.
Nimble AMS Blog | Industry trends for associations
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Nimble AMS, a partnership management software (AMS) based on Salesforce’s Customer Relationship Management (CRM) platform, is part of the Community Brands family.
Innovative partnerships challenge the status quo with Nimble AMS, the most trusted AMS, based on Salesforce. With Nimble AMS and Salesforce, membership-based partnerships and nonprofits increase retention and revenue, generate significant engagement, and reduce total cost of ownership. Each customer always has the same version, and the solution is updated three times a year, in sync with the versions of Salesforce, ensuring that all Nimble AMS users receive the latest technology advances seamlessly at no added cost to customers. . More recently, Nimble AMS launched a predictive analytics tool, Nimble AMS Predictions, which brings the power of AI (Artificial Intelligence) technology to Nimble AMS platform partnerships through the power of Salesforce Einstein. Agile AMS Predictions is designed to make AI accessible and easy to implement.
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