Twitter Media has rebranded itself as Twitter Create
Twitter has renamed its media page as it shifts its focus to the creator economy.
In a blog entry on the company’s website, Twitter has announced that Twitter Media has been renamed Twitter Create. Twitter Create will serve as “the destination that helps professional content creators get the most out of Twitter.”
The company said it made the switch to “create a better experience for you and serve a wider range of audiences.” Some of this wider range includes creators such as writers, podcasters, games, and nonprofits.
So what has changed? First, the name. “Creating” aligns with what people like you are trying to achieve on Twitter, and we want to empower you to shape culture as a professional content creator, whether you’re a social media manager, a journalist, a thought or a creator.
In addition to the name change, we’ve also expanded the number of industries we serve, branching out to include writers, podcasters, games, and nonprofits. For the first time, we’ve also grouped content for a specific goal that we know is of interest to professional content creators, launching ourselves with goals of relevance, monetization, and involvement, with more goals to pursue in the future.
The company continues to move forward with a number of changes, as it also struggles with the ups and downs of Elon Musk’s bid to buy the company.
Twitter Create, its resources, and its new address are now available to the platform’s content creators.