Twitter reportedly pulling people away from high profile features to focus on growth
Twitter reportedly removes people from teams working on some of the company’s most prominent functions and moves them to less interesting things, including focusing on the growth of the platform.
According to a new Bloomberg report, the company’s morale has been affected by a variety of things, including Elon Musk’s proposed acquisition. However, a key aspect has been a redistribution of resources that has seen features such as Spaces, Communities and others lose ground in favor of growth and personalization projects.
Executives told workers of plans to withdraw resources for some long-term ambitions, including audio spaces, newsletters, and communities, in favor of focusing on more immediate needs, such as user growth and personalization, according to people familiar with the subject. This means that many employees will be mixed within the company’s consumer product group, people said.
The Bloomberg report notes that the edit button is still very much on Twitter’s roadmap, though it’s unclear if the only thing that saves it is Musk’s fondness for the feature.
It has been reported that Musk’s attention has already led some Twitter employees to consider moving forward, while recent emails banning Tesla employees from working from home will also be seen by those working on the network. social.
What this means for features like spaces and communities in the long run is unclear and Twitter may only make the moves it thinks incoming owner Musk would want.
Twitter confirmed yesterday that the popular powerful user app Tweetdeck is being removed, although it is not known if this is related to the latest report.