Upwork launches Upwork Academy to support freelance workers

Upwork launches Upwork Academy to support freelance workers


The new interactive learning center will offer skills improvement initiatives, professional advice and other resources.

Laptop showing Upwork logo.
Image: Adobe Stock

Upwork Job Market announced the launch of Upwork Academy, an educational center designed to help professionals start their own independent businesses.

The Great Resignation has seen many Americans abandon traditional jobs in favor of places that allow them to work remotely. According to CNBC, the tendency for workers to leave their jobs is unlikely to end soon, as some experts predict the end of labor loyalty. In a recent Microsoft study, a staggering 52% of Generation Z workers and millennials said they would probably consider changing jobs this year, 3% more than in 2021.

Instead of moving to another full-time staff job, many of these workers will move to self-employment. A recent Upwork study found that 59 million Americans (approximately 36% of the U.S. workforce) did some form of skilled self-employment in 2021.

I WILL SEE: The most sought after skills for the self-employed in 2022 (Tech Republic)

Launch of the Upwork Academy

Workers who consider moving to self-employment may find the change terrifying or isolating. The Upwork Academy was created to meet the needs of these workers, with a variety of improvement resources, tutoring, and educational opportunities to help the self-employed create their brands and businesses. The Academy includes the launch of 11 on-demand educational courses on how to take advantage of the platform’s growing opportunities for freelancers. In addition, it will offer the ability to connect with the Upwork community.

“Most people who come to Upwork for the first time are new to self-employment,” said Francis Murphy, Upwork Community Vice President. “It’s not the same as being part of a business, where you have an interview, you have a job and the company guides you through the first steps. Upwork Academy is our way of doing things for the self-employed. “

Upwork Academy includes courses on topics such as creating a profile and submitting proposals. Upwork also features Academy coaching cohorts, designed to help users succeed. Upwork skills certification is now incorporated into Upwork Academy. Includes skill assessments, test preparation materials, and acceptance certifications for web, mobile, software development, and design and creativity.

“We’re seeing a growing demand for new skill sets in the technology industry, the development industry, and IT professionals,” Murphy said. “We know that these skills are always in demand by companies around the world. We want to make sure that the talented people on our platform represent all of these sectors. At launch, we allow users to verify their development skills through certifications. “There are 20 different certifications for mobile web development in the north. When our clients look at these professionals, they can see that they have been certified by Upwork.”

I WILL SEE: Technology workers fail to improve the skills they need during the pandemic, according to the report (Tech Republic)

Renewed community platform and content

The new Upwork initiative includes a complete redesign of the Upwork community, which includes a new homepage, updated forums, and features to increase functionality and scalability. The company also plans to launch the Career Path database by the end of the quarter. It includes photos, videos, and audio of personal stories that illustrate the paths people took to reach their different careers. Guides and worksheets will help users achieve their goals.

“Upwork is a unique tool and opportunity for every person who uses it. The new offerings in Community are created to meet these unique needs: education, discussion, thought leadership and more, “said Murphy.” Our community has positioned itself as a support channel for a long time. here to help, we now offer so much more through content, connection, and community building. “

Tips for the self-employed

Murphy offers tips for freelancers looking to build a successful career. Stresses the importance of creating an effective profile. “The profile is the window for the many clients we have at Upwork, from small businesses that want to hire a single one to business clients, which are some of the largest companies in the United States and the world,” he said.

It is also crucial to write a compelling proposal. “Some members of the Upwork community say, ‘I’m sending all these proposals and I won’t get anything.’ Sometimes it just takes a little guidance to create the right one,” he said.

Murphy insists on being specific because people who hire freelancers are looking for particular skill sets. “If you have a niche in your industry, whether you are in a broader sector such as mobile development or web development, what is your specific niche? What do you offer that others don’t do? “

New community groups and events

Upwork will deploy more than 20 community groups that the company says are “places of collaboration and celebration for the community to connect, learn and grow on issues such as identity, industry, interest and impact.” These include location-based groups from countries such as the United States, the Philippines, Pakistan, Kenya, Egypt, Ukraine, Moldova, Hungary, Poland, Romania, and Germany, with more planned for later this year. Other new features include an event hosting platform, a series of community events, interactive workshops, and an Upwork LIVE Support for Talent in Ukraine event.

To celebrate the launch of the Academy, Upwork will host a virtual event on June 7 at 9:00 PDT. Upwork’s new on-demand talent resource will be explained and the community’s enhanced experience for freelancers will be discussed.



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