US Streaming Technology Giant Conviva Launches Full-Scale Continuous Measurement Analytics in Japan

US Streaming Technology Giant Conviva Launches Full-Scale Continuous Measurement Analytics in Japan

  • Technology
  • May 18, 2022
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  • 5 minutes read

Tokyo – (BUSINESS THREAD) – Conviva (based in Foster City, California, USA; Japan Office: Chiyoda-ku, Tokyo; hereinafter, Conviva or Company), which provides continuous measurement analytics using real-time side sessions of the video streaming data server. , announced today the opening of the Japanese office, which will serve as a basis for sales and customer support in the rapidly growing Japanese market. The company also released a current report on the status of real-time streaming for Japan highlighting key streaming streaming trends in the market.

“Conviva invented continuous measurement analysis for video streaming and has been driving the development of the global market, including Japan, with more than 58 technology patents over the past decade,” said Keith Zubchevich, CEO of Conviva. . “Today, we are pleased to announce the establishment of a Japanese subsidiary that includes large-scale sales, marketing, finance, legal and customer support in the country. Japan is one of the world’s leading streaming markets and a strategic growth area. for Conviva ‘s continuous measurement technology. Under the leadership of Country Manager Takeshi Torii in the Japan office, we look forward to helping the market capitalize on the growth of video streaming. ”

In support of the launch, Conviva released its inaugural report on the state of transmission in Japan. Highlights of the Japanese market include:

  • In the fourth quarter of 2021 (October to December), the total increase in broadcast minutes was + 7% worldwide, + 0.2% in the United States and an incredible + 92% in Japan.

  • In particular, the minutes broadcast on television increased by + 110% and its share of total broadcast minutes increased 24 times compared to the United States. This increase appears to be influenced by sales of large connected TVs in Japan.

  • Real-time playback quality indicators have improved dramatically, including a significant reduction in buffer rates and a significant improvement in image quality. In particular, the average start time is at least 30% faster than in the United States and seems to have led to an increase in playing time.

Conviva’s fourth-quarter 2021 Japan reproduction status report includes an additional analysis of the first global report published on January 24, 2022. The additional analysis compares the United States and Japan. with the rest of the world. Details can be downloaded from the official website. (Download link:

“As the results of the report on the status of real-time transmission in Japan show, the total viewing time of real-time transmission has increased significantly in Japan, and this trend is expected to continue in the future. “says Takeshi Torii, country manager for Conviva Japan GKAs. “On the other hand, more and more streaming services are being launched and competition is increasing. To win in this environment, companies need to be able to manage broadcast quality and display trends in a continuous, comprehensive, real-time manner. Only this approach will accelerate the growth of your streaming business. Conviva Japan is dedicated to improving broadcast quality, maximizing audience acquisition, and helping build a world-class broadcast market in Japan. Stay tuned! This is just the beginning for Conviva Japan. ”

About Conviva

Conviva helps streaming companies act in seconds of observation to grow their business ahead of the competition. Conviva’s continuous measurement analysis platform provides complete and continuous census-level measurement using real-time server-side sessions at scale. Using just one sensor and one pipeline, our 58th patent platform enables marketers, advertisers, technology operators, engineers, and customer service teams to acquire, engage, monetize, and retain their audiences. Conviva is dedicated to supporting brands such as DAZN, Disney +, Hulu, Paramount +, Peacock, Sky, Sling TV, TED and WarnerMedia, as they unlock the incredible opportunity for streaming media. Today, our platform processes nearly 3 billion daily streaming data events, supporting more than 500 million unique viewers watching 200 billion views a year across 4 billion applications in streaming on devices. Conviva guarantees that digital companies of all sizes can play better: every playback, every screen, every second.

Conviva Japan GK

Address: Level 20, Marunouchi Trust Tower, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo

Representative: President and CEO Takeshi Torii

For more information, visit

Brief history of Takeshi Torii

Torii has been working in media technology since 2002 and has contributed to the expansion of many major publishers, including Yahoo! Japan. Subsequently, after being the head of operations for Japan for several U.S.-based companies and launching GK entities in Japan, he joined Conviva Japan GK in 2022 as Country Manager.

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