Virginia Lottery announces launch of new mobile app experience

Virginia Lottery announces launch of new mobile app experience


Virginia LotteryThe Virginia Lottery has launched a brand new gaming app that offers consumers many new tools and features to make it easier than ever to put the fun and excitement of the lottery in the palm of your hand.

Although the Virginia Lottery has had an app available to gamers for four years, this latest generation is a huge, state-of-the-art breakthrough that reflects the rapidly evolving state of digital gaming in Virginia.

This release also coincides with one of Virginia’s most recognized brands, the Lottery, with a Virginia mobile app and a web development business: WillowTree, based in Charlottesville.

“This isn’t just a new app, it’s a new experience,” said Kelly Gee, interim executive director of Virginia Lottery. “With a strategic focus on delivering the best possible customer experience and attracting new customers with digital knowledge, our partnership with WillowTree has taken us to the Virginia Lottery app to a new level and truly improve our players’ interaction with us. “.

The app gives adult consumers the power to play most Virginia Lottery raffle games, including Pick 3 and Pick 4 with Fireball, Cash 5 with EZ Match and Powerball, Mega Millions and Cash 4 Life multistate raffle games directly from the palm of the hand. . More than 40 instant digital games similar to scraper games are also available, and players can also enter promotional and second-chance sweepstakes, check the winning numbers, and even scan a ticket to see immediately if it’s a winner.

“This app represents a big step forward in both capabilities and user experience, enabling Virginians to play real-money iLottery games as a fully native mobile experience,” said Tobias Dengel, CEO of WillowTree. “Mobile gaming is a huge industry, and this app gives Virginia Lottery a chance to enter this space and open a new revenue stream. We know the Lottery has an important mission and that this new app has the potential to substantial growth in terms of support for K-12 education in the Commonwealth. “

When the Virginia Lottery started selling tickets online on July 1, 2020, it was an immediate hit for both long-time and new customers, generating more than $ 800 million in sales. on line. For the current fiscal year, with only two months left, the Lottery aims to raise more than $ 1.3 billion in online sales alone.

“Virginia Lottery has been an extraordinary partner,” Dengel added. “WillowTree has locations across the country, but our Virginia headquarters allowed us to work side by side with the Virginia Lottery to navigate a regulated and super-complex experience and make it competitive for consumers. Together we’ve built an experience innovative that meets the demanding expectations of today’s first mobile consumer. “

Anyone who is at least 18 years of age or older and is physically in Virginia can play online. There are railings designed to improve safety and responsible gambling, including betting limits, deposit limits, access to the Virginia Voluntary Exclusion Program, and more. In addition, the online gaming platform uses automated age and location verification technology.



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