Why your web development company needs a strong digital profile

Why your web development company needs a strong digital profile


This may include our email address, whether for work or personal purposes, as well as social media platforms such as Facebook, Twitter, Instagram, TikTok and LinkedIn. It can also include messaging platforms such as Messenger, Viber, Telegram and WhatsApp. Finally, but not least, it has our websites, be it our websites or those of the businesses and initiatives we manage.

This profile, along with the information collected for each, creates a unique overview of us that remains on the Internet for all to see. Even in cases where we lock down our security and take control of who knows what about us, we still have a digital profile. You can understand this profile by simply using Google or another search engine to search for your name and see what comes up. You will probably be very surprised at the number of accounts, pages and profiles that appear, including your picture and a lot of information about you.

But digital profiles don’t just apply to the individual, every company has a digital profile as well. This includes the company website, corporate social media accounts, profiles in business directories, review sites, listings and e-commerce pages, and even in the media through contributions and coverage Just like a personal profile, a company’s digital profile must also be carefully managed to ensure that it promotes the right message and is locked down so that it cannot be manipulated in any way.

When you work in the web development and front-end development industry, you need to have a good, strong and secure digital profile. But why?

Why is it important?

Web and front-end development is a very competitive industry. You have competing companies from small startups, one-man (or woman) shows, and large international companies offering the same services at different prices.

Your digital profile will reflect everything about you and demonstrate your ability, reputation, skills and competencies to any current or potential client. It is your face to the world and will directly influence how people perceive you and ultimately play a large role in their decision to work with you or not.

visibility

A robust digital profile across multiple platforms is crucial to your visibility. Most clients will want to do an internet search for your web development company before working with you. If they do and find nothing, or very little, it doesn’t fill them with confidence. Having a strong website, social media sites, and other online presence will help you become more visible to more people in more places. This will help you stand out from the competition and bring more customers and revenue to your business.

reputation

In a competitive industry like web development, reputation is really key to your success. A lot of business is done by word of mouth, but others will want to see if you’ve had glowing reviews from other customers in the past. Some sites do reviews of web development companies, forums and of course Google reviews.

All of this contributes to your digital profile. In short, anywhere your name is mentioned about good or bad service will become part of that profile. So managing it while ensuring customer service is at the top of your priorities will help ensure it stays strong.

trust

If you don’t have a good website or an up-to-date social media presence, it leads to a lack of consumer trust. They may even go so far as not to work with you because they are concerned that you are not legitimate or are more likely to provide poor or inadequate service. The more platforms you have a presence on and the more curated and carefully designed that presence is, the more trust they will have in you. This translates into more customers for your business.

Advertising

Finally, another benefit of having a strong digital profile as a front-end and web developer is that it will serve as another form of advertising. With good SEO, your website will attract more customers to your site. Social media platforms will allow you to reach people who may not have known about you.

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Source: Pexels

Articles, reviews and other forms of digital mentions will help strengthen your brand in multiple ways as another form of advertising. Don’t underestimate the importance of using various free digital tools to improve the image and reach of your web design company.

What are the traps?

But there are some downsides when it comes to your digital profile. None of these should stop you from developing one for your web development company, but they should be things you keep in mind and try to mitigate as much as you can.

Fraudulent activity

Any company that runs a website, whether it’s yours as a web developer or the one you develop for your clients, is at risk of fraudulent activity. This can come from hacking, spam emails and comments, and fraudulent traffic. A big problem for site operators is spam emails and comments that can overwhelm your site and cause a lot of trouble for maintainers.

Unfortunately, when you have a digital profile and presence through a website, this is difficult to manage. But there are tools you can use that can help ensure that your traffic and those signing up and commenting are legitimate. This email verification software guide will walk you through some of the key players in the field, offering views on which might be right for you. The tool is indispensable if you have a site and want people to visit it or if you are designing one for your clients. Spam traffic and fraud cost businesses hundreds of millions of dollars each year, if you can take steps to prevent it, why not?

Expose ideas to the competition

When you have a digital profile, you want to share your success, ideas and profits with the world. This is great as it piques the interests of clients and increases the chances of them wanting to work with you. But it also carries the risk that the competition will analyze what you’re doing and try to take your ideas, or at least be influenced by them.

There is no natural way to avoid it, and the only thing you can do is maintain your presence and draw inspiration from them as well. Look at what they do, their customers and what they offer, and determine the gaps. Then you can connect them yourself with new ideas and services!

Negative comments

Last but not least, you run the risk of bad reviews if you leave Google reviews, Facebook reviews, and comment sections open. Sometimes these can be legitimate or come from trolls or competitors. A single bad review has the power to significantly damage your business. There are steps you can take, such as improving customer service and having a staff member whose duty it is to check the digital profile to ensure that reviews and comments are moderated. They can also check for adverse media and comments outside of their platforms to see when to intervene.



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