Zaxby’s names new development, digital-technology chiefs

Zaxby’s names new development, digital-technology chiefs

  • Technology
  • May 24, 2022
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  • 3 minutes read


]Zaxby’s, the fast-service chicken brand, has named Mike Mettler as development director and promoted Mike Nettles to digital and technology director, the company said Tuesday.

Zaxby's-Chief-Development-Officer-Mike-Mettler.jpgThe Athens, Georgia-based company said Mettler, on the left, recently served as development director at Orangetheory Fitness and Nettles had led Zaxby’s digital and technology division on an interim basis.

“They are experienced executives who have achieved great success within some of the most recognized brands in our industry,” Bernard Acoca, CEO of Zaxby, said in a statement. “With development and digital strategies central to our growth, I’m sure both are the right people to move our brand to the next stage.”

Prior to Orangetheory, Mettler worked on developing franchises for Dairy Queen and Domino’s Pizza.

“Growing the franchise requires four things,” Mettler said in a statement, “a solid business model, a solid culture, passionate franchise owners and strategic areas to develop. Zaxby’s has them all.

Zaxby's-Mike-Nettles-Chief-Digital-Technology-Officer.jpgNettles, on the left, joined Zaxby’s 2021 to develop the brands ’digital infrastructure. Leads the development and design of the new mobile app, loyalty program and e-commerce platform that will be launched in the summer of 2022.

Prior to Zaxby’s, Nettles spent 30 years in the retail and hospitality industries, holding leadership positions at Pope John’s and Panera Bread.

“We are working to eliminate all the friction between our guests and their wishes to the point that the technology is completely transparent and completely under their control,” Nettles said. “Zaxby’s has had a great journey so far, but digital accessibility will be our ‘secret sauce’ for the next phase of our fantastic growth story.”

By the end of 2020, Goldman Sachs Merchant Banking Division acquired a “significant stake” a Zaxby’s Operating Co. LP

Founded in 1990, Zaxby’s has more than 900 locations in 18 states.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless





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